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The nation’s motor carriers and their drivers see different priorities when it comes to issues facing the trucking industry, a new study found.

Recruiting new drivers is hard. That’s why many trucking companies make it their primary mission to retain the drivers they already have. And, with so many retention program options, it’s imperative to know what’s working and what’s most effective.

FRISCO, Texas — Reliable pay and a variety of hauling options can help retain drivers and attract new ones amid a thinning workforce, according to two industry experts.

AUSTIN, Texas — With the trucking industry facing a critical shortage of more than 50,000 drivers, Indianapolis-based DriverReach unveiled an online platform for companies and drivers that the human resources tech company said will accelerate the hiring process of drivers.

The best-run fleets are using their data-driven reward program as a differentiator to attract and retain quality drivers. Learn why encouraging safe driving with a data-driven rewards program can be far less expensive than paying for risky driving that results in collisions and claims.

Wages and bonuses for drivers aren’t the only incentives that are increasing as the trucking industry tries to keep up with the demands of a strong economy and a driver shortage, estimated to be at least 50,000 and expected to grow.

The expanded training program at Holland, a regional less-than-truckload transportation provider, is chipping away at the driver shortage problem by training veterans to become professional, full-time truckers.