Medium-Duty Truck Sales Near End of Down Year
Volume Dropped 30.6% to 13,063 Units in November
Key Takeaways:
- Sales for November fell 30.6% to 13,063 units from 18,828 a year earlier.
- The last time medium-duty sales increased from the prior year was January 2025.
- Freightliner reported the most Class 7 sales in November at 1,554 units.
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U.S. medium-duty truck sales are on track to end 2025 with only one year-over-year increase as truckers continue to weather challenges throughout the industry, according to data from .
Classes 4-7 retail truck sales for November decreased 30.6% to 13,063 units from 18,828 a year earlier. The last time medium-duty sales increased from the prior year was January 2025. Total sales also decreased 14.9% sequentially from the 15,345 in October.
“It was just business as usual,” Vice President Steve Tam said. “On the [Classes 6-7] side, [buyers tend] to be the large lease rental companies. They dominated, but they’re not the whole space. Throughout that entire [gross vehicle weight] spectrum, you’ve got small business owners.”
Tam added that they often tend to be tradespeople and craftspeople who need trucks as tools within their operations rather than as the focus. But these businesses are feeling the same market pressures as the rest of the medium-duty space.
“Think about those small businesses right now and how they’re feeling in the economy that we’re in,” Tam said. “Tariffs are causing their costs to go through the roof, and so they’re just trying to make do with the equipment that they’ve got, with the tools that they’ve got. And so, I think that’s got a lot to do with why we’re not seeing much in the way of strength in that light- and medium-duty space.”
Medium-Duty Sales by Segment
- Class 7: Down 38.3% to 3,210 units from 5,204.
- Class 6: Down 34.9% to 3,868 units from 5,946.
- Class 5: Down 22.9% to 4,897 units from 6,350.
- Class 4: Down 18.1% to 1,088 units from 1,328.
Source: Omdia Automotive
Daimler Truck North America brand Freightliner reported the most Class 7 sales at 1,554 units. Ford sold the most in Classes 6 and 5, with 1,895 and 2,886 units sold, respectively. Isuzu sold the most Class 4 units at 544.
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