Staff Reporter
August Class 8 Sales Down 1%

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U.S. Class 8 retail sales in August stayed about the same from the year-ago period but increased from the prior month, reported.
Sales declined 1% to 23,342 units from 23,581 in 2022, but rose sequentially from 21,021 sold in July. It marked the first year-over-year drop this year. Year-to-date, Class 8 sales are up 15.2% to 180,106 units, compared with 156,275 at this time in 2022.
鈥淭he biggest thing with respect to the year-over-year decline is that August of last year was anomalously strong,鈥 said , vice president at . 鈥淲e are expecting sales to continue to show improvement on a year-over-year basis throughout the remainder of this year. It goes back to some of the fundamentals that we鈥檝e talked about. Even though the freight markets are a little bit squishy, they do seem to be firming up.鈥
Wards found that five of the seven major truck makers saw sales rise year-over-year. 鈥檚 Freightliner brand took the largest market share with 8,158 trucks sold, accounting for 34.9% of all sales, compared with 9,783 last year. Western Star, another DTNA brand, reported that sales increased 19.5% to 722 from 604.

鈥淭he OEs have said that they don鈥檛 have any expectation that they鈥檒l slow production,鈥 said Chairman . 鈥淭hey鈥檙e looking at starting to open up order books for the first quarter so we鈥檒l see what that looks like. But our expectation is that we will start to see just a little bit of easing in the first quarter because you start to get back to more normalized levels. A lot of that pent-up demand will have been satisfied by the end of the year.鈥
鈥檚 sales increased 11.5% to 3,689 units from 3,310, while saw sales rise 4.9% to 3,458 from 3,298. Both are brands of Paccar Inc. Navistar鈥檚 International brand posted the largest percentage increase in sales with a 30.5% jump to 3,587 units from 2,749.
鈥淐lass 8 (and medium-duty) truck sales for August remain strong,鈥 , president of Kriete Truck Centers, said in a statement. 鈥淚 anticipate consistent, predictable sales through year-end. Low used truck values, 鈥榟igh鈥 interest rates, and supply hiccups remain the drivers for any uncertainty in demand.鈥
Mack Trucks鈥 sales edged up 0.3% to 1,598 from 1,594, but Volvo Trucks North America鈥檚 sales declined 5% year-over-year to 2,130 from 2,243, according to Wards. Mack and VTNA are brands of Volvo Group.

鈥淭he August Industry orders as per Wards came in at close to 16,400 units for U.S. and Canada, which is 4,000 less than in August 2022,鈥 said , vice president of strategy, marketing and brand management at VTNA. 鈥淚 believe there are two major reasons for this.鈥
Koeck first pointed out that manufacturers are still not fully opened for orders next year. He also noted that the market has been softening, which could cause some hesitation among smaller carriers.
鈥淗owever, we still see an appetite for the larger fleets as their pent-up demand is still there,鈥 Koeck said. 鈥淭he next three months order statistics will be crucial for next year鈥檚 retails, and we will then get a strong indication of the total market in 2024. We will see an uptick of orders, but the question is: How big will that uptick be?鈥
, principal for Commercial Motor Vehicle Consulting, noted that the sales pace is unsustainable medium-term because it鈥檚 not supported by the freight environment. But he does expect carriers to continue their current truck investment spending plans for now.
鈥淚t鈥檚 not like there鈥檚 been a large cancellation where you鈥檙e going to see a sudden drop in sales in the next few months,鈥 Brady said. 鈥淚nventories in relationship to the sales pace is slightly over two months now so there鈥檚 inventories to support sales. Production is still pretty good, and the backlog was in good shape.鈥

Commercial Truck Trader is an online marketplace for commercial vehicles that is able to track interest based on how actively customers look into specific listings.
鈥淎ugust 2023 was nearly a mirrored version of July,鈥 , director of strategic initiatives at CTT, said in a statement. 鈥淐lass 8 buyer interest as expressed in Vehicle Detail Page views [clicking on a specific vehicle in search results in order to obtain detailed information regarding that vehicle] remained mostly flat for sleepers, day cabs and vocational units from July to August.鈥
Bowles added available truck inventories remain scarce since most units have already been ordered in advance instead of going to dealer lots.
鈥淎ugust proved to be a better than anticipated month,鈥 said Ann Brodette, senior vice president of sales for the eastern region at Mitsubishi HC Capital America. 鈥淵es, units were down 9% year-over-year, but this was the highest month in terms of net orders since February 2023. Plus, it was the third consecutive month of orders being upwards of 20,000.鈥
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