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On the plus side, sharing information about the best ways to use technology helps the trucking industry become more efficient and successful. Some companies also find that technology can be a powerful marketing tool. Shippers often want their carriers, brokers and logistics companies to have sophisticated systems, so there’s an advantage to publicizing the use of various software applications.

The freight transportation industry is still catching up with technology,” said Matt Ziegler, president of ZMac Transportation Solutions.

American Trucking Associations said it is endorsing data analytics platform Athena by data mining software firm Vigillo.

The Federal Motor Carrier Safety Administration’s new proposal to require electronic logging devices will open the way for the truck telematics industry to expand rapidly, so long as it keeps moving forward without running into further roadblocks, an industry analyst said.

Freight brokers and forwarders are using information technology to streamline their operations and expand their share of the freight transportation market.

Demand for basic, low-cost on-board truck technology will surge in the years ahead as first-time buyers look to comply with the federal government’s proposed electronic logging mandate, several suppliers said.