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LAS VEGAS — A marketing video by Navistar Inc. demonstrated the company’s interest in regaining the business of over-the-road fleets by including extended visits with drivers from J.B. Hunt Transport Services, Mesilla Valley Transportation and Cowan Systems — all members of the Transport Topics Top 100 list of the largest for-hire carriers in the United States and Canada.

The U.S. Department of Transportation last week issued guidelines for testing and deployment of highly automated vehicles. Top administration officials said they want to promote development of self-driving technology to reduce crashes on the nation’s roadways.

Logistics provider TransPlace’s carrier survey of preparedness for the 2017 electronic logging device mandate has found a sharp divide between larger and smaller fleets, with 38% of smaller fleets having no immediate plans to install ELDs in their vehicles.

While many technologies will likely play a role in shaping the future of transportation, two of the most important will be the emergence of automated driving systems and the continuing evolution of data analytics.

Fleets and technology providers alike are optimistic about coming changes to International Fuel Tax Agreement record-keeping and audit procedures, saying the revisions will streamline carrier record-keeping requirements, accommodate advances in onboard technology and clarify specifications for states’ acceptance of data captured by electronic devices.

It’s a dire warning for a truck driver who has taken a wrong turn — a banner hanging over the roadway reading, “If you hit this sign you will hit that bridge.”