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The world’s biggest carmakers and technology companies are spending billions of dollars to perfect your ability to drive without thinking. Nissan Motor Co. is taking a different direction — trying to “decode” your thinking so hands-on driving is more fun.

Gaining ground in pickup trucks is crucial for Nissan to reach 10% overall U.S. market share, which the company has previously said could be achieved by the fiscal year ending March 2017.

Revamped versions of Nissan Motor Co.’s Titan and Toyota Motor Corp.’s Tacoma are set to hit dealer lots in 2015, raising to nine the number of pickup models sold in the U.S. that will have been redesigned within the last three years.