Latest News Updates From Keith Naughton

BusinessEquipmentSafety

Ford Sees Up to $2 Billion Profit Hit From Aluminum Plant Fire

Ford expects a profit hit of as much as $2 billion after a devastating fire at a key supplier of aluminum for its top-selling F-150 pickup truck, overshadowing solid Q3 financial results.

October 23, 2025
GovernmentBusinessTechnologyEquipmentFuel

Ford CEO: EV Market Will Be 'Way Smaller Than We Thought'

The elimination of a $7,500 consumer tax credit and softening of emissions rules by the Trump administration will sharply curtail EV demand in the U.S., Jim Farley said.

September 30, 2025
GovernmentBusinessTechnologyEquipment

Ford Seeks to Sell Excess Battery Supply in Weak EV Market

The plant, which officially began production Aug. 19, was originally intended to support Ford鈥檚 own EV business.

August 19, 2025
BusinessTechnologyEquipmentFuel

Ford Pivots From Electrifying Big Trucks to Budget EVs

The plan is part of what Farley called a 鈥渢remendous pivot鈥 away from its earlier strategy of electrifying its largest models, which it largely abandoned a year ago.

August 11, 2025
GovernmentBusinessEquipment

Ford Sees Profit Drop With Tariff Cost Rising to $2 Billion

Ford warned profit this year will see a sharp drop on the growing fallout from President Donald Trump鈥檚 tariffs, underscoring the policy shifts in Washington that are upending the auto industry.

July 31, 2025
GovernmentBusinessTechnologyEquipmentFuel

Ford Battery Plant Clears Hurdle With Tax Credit Win

A spokesperson said the Michigan facility is on schedule to open next year and will ultimately employ 1,700 workers as the company had projected when it downsized the project in late 2023.

July 8, 2025
GovernmentBusinessEquipment

Ford Hikes Prices on Mexico-Made Models by as Much as $2,000

Ford is boosting sticker prices on models it builds in Mexico by as much as $2,000 even after its CEO said it would hold the line on pricing to see how rivals would react to 25% auto tariffs.

May 7, 2025
BusinessEquipment

Ford Suspends 2025 Outlook Amid Trump Tariff Strain

The automaker expects the duties to reduce 2025 adjusted earnings before interest and taxes by about $1.5 billion on a net basis this year.

May 5, 2025
GovernmentBusinessEquipment

Ford to Hold Off on Price Increases to Assess Rivals' Actions

Ford Motor Co. won鈥檛 increase the price of its vehicles until it sees how competing carmakers respond to higher costs imposed by President Donald Trump鈥檚 tariffs.

April 30, 2025
GovernmentBusinessEquipment

Ford to Raise Car Prices This Summer Unless Tariffs Ease

Ford is preparing to raise prices on cars rolling off assembly lines starting next month if President Donald Trump doesn鈥檛 deliver on the tariff relief he has hinted at for automakers.

April 17, 2025