Uber Freight Expands Better Trucks Deal for E-Commerce Demand
Partnership Strengthens Last-Mile Delivery Network Ahead of Holiday Rush
Key Takeaways:
- Uber Freight announced Nov. 13 it is expanding its partnership and investment with Better Trucks to strengthen last-mile delivery ahead of the peak e-commerce season.
- The move aims to boost Uber Freight鈥檚 technology-driven logistics network and meet rising demand for faster, more flexible e-commerce deliveries.
- The companies said the collaboration will extend delivery capabilities, enhance real-time visibility and support Uber Freight鈥檚 global strategy for a flexible, tech-enabled delivery ecosystem.
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Uber Freight is expanding its last-mile capabilities ahead of the peak delivery season through its existing partnership with Better Trucks, the company announced Nov. 13
The Chicago-based transportation and logistics company is expanding the commercial partnership and strategic investment as shippers expect a surge in e-commerce this year. Better Trucks is a last-mile delivery platform that orchestrates the movement of packages for retail and e-commerce brands. Uber Freight will leverage its technology, operational capability and scaled delivery network to expand its own last-mile capabilities.
鈥淭his strategic investment will allow us to immediately enhance our delivery solutions for shippers,鈥 Uber Freight CEO Rebecca Tinucci said. 鈥淏etter Trucks鈥 track record in efficient, tech-driven solutions, combined with their expanding network, enables us to offer our customers unparalleled speed and flexibility. Uber and Uber Freight have pioneered asset-lite logistics, and this further demonstrates how we can deliver tremendous value to our customers through partnerships in technology and operations.鈥
Uber Freight said the investment and expanded partnership support its broader strategy to build a flexible delivery ecosystem globally. The company has observed that the last-mile parcel delivery market is undergoing a major transformation driven by the rapid growth of e-commerce and rising consumer expectations for quicker and more personalized deliveries.
鈥淭his partnership and investment bring new scale and opportunity to what we have always done: Serve shippers from the distribution center to the doorstep,鈥 Better Trucks CEO Andy Whiting said. 鈥淥ur shared vision for a more intelligent and efficient logistics network is at the heart of this collaboration. We continue to bring our agile and flexible delivery solutions to our clients and now an even broader customer base, helping them meet the growing demands of the e-commerce landscape.鈥
Uber Freight views itself as uniquely positioned to find efficiencies, leverage network density and offer cost savings given its scale as an end-to-end logistics provider. The partnership and investment are aimed at accelerating the expansion of these offerings with a flexible and technology-driven solution that consolidates and optimizes last-mile shipping needs. The expansion is already allowing customers to extend deliveries directly to consumers, supported by efficiency and real-time visibility technologies.
The Better Trucks infrastructure and platform also provide Uber Freight customers with capabilities that include address validation, geocoding and sortation technologies, as well as a Connected Technology Ecosystem with an open application programming interface that integrates with more than 50 logistics and e-commerce platforms.
Uber Freight ranks No. 14 on the Transport Topics Top 100 list of the largest logistics companies in North America.
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