Walmart Lures Cautious Holiday Shoppers With Cheap Turkeys
Retailer Has Been Keeping Grocery Prices Competitive in Bid to Pick Up Market Share
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Walmart Inc. is offering its lowest price in years for Butterball turkeys this Thanksgiving, as the nation’s largest food seller flexes its muscles to entice price-sensitive consumers with deals.
The company said it will sell the turkeys for 97 cents per pound, its cheapest price since 2019. Turkey production has been tight due to shrinking flocks and resurgence of avian flu.
Walmart ranks No. 1 on the Transport Topics Top 100 list of the largest private carriers in North America, and No. 1 on the wholesale/retail carriers list.
Retailers typically offer major discounts during the holiday season to grow traffic and sales. Walmart’s deals underscore a heightened emphasis this year, as families look for savings as they navigate inflation concerns fueled by tariffs. Grocery inflation ticked up in August from July, according to the Labor Department’s latest data.
Walmart shoppers will have the option of buying individual products for the holiday or an entire Thanksgiving meal basket of more than 20 items, which costs less than $40 and serves 10 people. The retailer said the basket’s price tag is the lowest since it began the program three years ago.
Bentonville, Ark.-based Walmart has been keeping food prices competitive in a bid to pick up market share. Its grocery business, which contributes about 60% of its U.S. sales, is less exposed to import duties than consumer products like car seats and apparel. Overall, Walmart has said that it expects to raise prices due to tariffs.
Walmart said shoppers can buy the holiday meals until Dec. 25.
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