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Truckstop.com

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Truckstop.com hired Brad Bedoe to fill the newly created position of chief marketing officer, the company announced April 28.

Bedoe will direct marketing functions across various disciplines. That includes overseeing demand generation, go-to-market strategy, segment marketing and brand marketing.

“Brad’s extensive marketing and industry experience will play a critical role as we grow our marketing efforts and prepare for our next phase of growth,” Truckstop.com CEO Paris Cole said in a statement. “Brad has a track record of building great teams, and we look forward to the leadership and enthusiasm he brings to the company as we continue to build our reputation as the trusted partner to the transportation and logistics industry.

Bedoe

Truckstop.com is an online freight matching service that was founded in 1995. The company provides a suite of tools aimed at helping carriers and brokers navigate the spot market and the entire freight life cycle.

“Truckstop.com has created a culture where quality, innovation and service are at the center of everything they do,” said Bedoe, who previously was CMO at Verizon Connect. “I’m excited to join this amazing team, and return to a high-growth environment where I have an opportunity to expand and build new channels to interact with our customers.” — Transport Topics

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