An annual campaign to promote seat-belt use will focus on night use, when fewer people buckle up and the chances of dying in a crash triple, the National Highway Traffic Safety Administration said.
The 鈥淐lick It or Ticket鈥 effort this year will include $30 million for advertising and began Monday, NHTSA said. It will run through June 3.
Police departments step up enforcement of seat-belt laws during the campaign.
鈥淚t鈥檚 alarming that fewer people are buckling up at night,鈥 NHTSA Administrator Nicole Nason said in a statement. 鈥淣ot wearing your seat belt, day or night, is a huge and unnecessary gamble.鈥
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