
The Science of Positive Reinforcement For Proactive Driver Safety
Program Aired: April 17, 2 p.m. ET.
In-cab technology has given fleets much deeper insights into driver performance, but successfully translating that information into safety improvements can hinge on how fleet managers utilize this data and present it to their drivers.
While many driver safety programs center on eliminating risky behaviors, studies show that focusing on and celebrating good driving habits is significantly more impactful and encourages drivers to put more energy into their work. Positive reinforcement can encourage drivers to self-coach while also motivating each other through a constructive scoring module with clear goals.
In-cab technology can further support positive and transparent coaching. Rather than just targeting unsafe behaviors, start celebrating good driving and see your fleet’s safety scores grow.
Find out how building a safety program around positive reinforcement can transform driver performance. Adam Kahn, chief strategy officer at Netradyne, joins Transport Topics' Seth Clevenger for a special one-on-one conversation to discuss why drivers flourish when fleets celebrate their success and how you can make your driver coaching more effective.
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