Truck component makers Eaton Corp. and Dana Holding Corp. said Tuesday they will end the marketing relationship between the two companies by the middle of 2012.
Over the next six months, each company will be preparing to sell, market, and service customers independently of each other.
The two are 鈥渃ommitted to making this a seamless transition for our vehicle [original equipment manufacturer], dealer, and fleet customers during the transitional period and after the conclusion of the alliance,鈥 they said in a statement.
Eaton will continue to provide field services and support for all Eaton and Dana products through the middle of 2012 under the Roadranger brand, after which Dana will have the support systems in place to effectively service and support its customers independently.
鈥淕oing to market independently will afford Dana greater opportunity to communicate with customers directly and to better understand their needs,鈥 said Mike Wallace, president of Dana鈥檚 on-highway driveline technologies business.
鈥淓aton intends to continue operating the Roadranger marketing organization as we have in the past 鈥 focused exclusively on serving our customers,鈥 added Tim Sinden, president of Eaton鈥檚 North American truck operations.
鈥淲e will continue to collaborate with our OEM customers, Dana and other powertrain providers on virtually integrated powertrain systems for the North American commercial vehicle marketplace,鈥 Sinden said in the statement.
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