Amazon Launches Price-Conscious Grocery Brand
Called Amazon Grocery, New Brand Will Be Available Online, at Amazon Fresh Stores
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Amazon.com Inc. launched a private-label brand that offers a range of grocery items largely priced below $5 in a bid to attract inflation-stung shoppers.
Called Amazon Grocery, the new offering includes dairy, fresh produce and meat, the company said Oct. 1. The new brand will be available online and at Amazon Fresh stores.
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“During a time when consumers are particularly price-conscious, Amazon Grocery delivers more than 1,000 quality grocery items across all categories that don’t compromise on quality or taste — from fresh food items to crave-worthy snacks and pantry essentials — all at low, competitive prices that help customers stretch their grocery budgets further,” grocery division chief Jason Buechel said in a statement.
Amazon has a large online grocery business that sells household staples, paper towels, cleaning products and more. In recent years the Seattle-based company also has expanded into physical stores, an acknowledgment that many shoppers prefer to grab food in person.
In addition to Whole Foods Market, the company operates convenience stores and Amazon Fresh supermarkets that the company began opening during the pandemic.
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